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3 Mangó - Grafikai szupport
Grafikai tervezés nyomdák, reklámügynökségek, grafikai stúdiók, vállalkozások, magánszemélyek részére.
Grafikai tervezés minőségi támogatásával foglalkozunk. Ismerjük a legújabb trendeket és az innovatív marketingfogásokat, hogy ezekre építkezve olyan megoldásokat valósítsunk meg, mely állva hagyja a konkurenciát a kiélezett piaci versenyben.
Brand - En
The American Marketing Association defines a brand as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name."
Brand vs. product: what really drives reputation? - En
What makes the difference now is delivery, not promises -- it's not what a brand says, but what it does. A brand's products earn a brand permission to ask for a slice of consumers' time, attention or money.
Of course, a brand and its products sometimes dance hand in hand, as the Apple suite of products does. But don't forget that from the late '80s to the late '90s, Apple was a formerly great brand sinking under the weight of mediocre products. It took a return to great products -- iMac, iTunes, iPod, iPhone -- to make the brand powerful again.
Skillful Product Branding
With millions of products on the marketplace all claiming to be the best value for the money and each touting its own brand values, how can your product stand out among the clutter? The answer is powerful product branding. Every product or service created, modified or revitalized today faces this question. And every year, new powerful brands emerge in the marketplace to capture strong sales and customer loyalty.
What Is Branding?
Are you sure you know?
We’re continually amazed at how many people simply answer, “a company’s name” or “a corporate logo.” Let me show you how branding can be understood—as easy as pie.
Just like we know people by their names, we know hundreds of brands by name. But, like people too, the more you know about a brand, the more it seems to have its own individual personality.
But while we know people by their names, we don’t say they “are” their names. Here’s where we get to what branding really is. Branding is the sum total of a company’s identity—from its name and logo to every piece of communication, internal or external—to every encounter every customer or potential customer has with it
Meghatározás
A branding, vagy márkaépítés egy termék, vállalkozás, vagy egy személy (personal branding) hírnevének megteremtése, kiépítése, erősítése. Alapvető célja, hogy a márkanév pozicionált legyen, az ügyfelek egyértelműen bizalommal forduljanak irányába. Módszerei: image építés, megszemélyesítéssel médiaszereplés, szponzoráció, melyekkel a kijelölt célcsoporthoz jut el a brand tulajdonosának híre.